A Tale of Loyalty: Virtual Brand Currency Wars | @SXSW
and it's true, I'll be at SXSW wreaking havoc in a slideshow yardsale. I promise this, you will be entertained. Thanks to everyone who voted.
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A Tale of Loyalty: Virtual Brand Currency Wars | SXSW 2012
painting: Andrew Wyeth’s, Christina’s World (1948)* has been modified
| Event | Interactive 2012 |
| Format | Solo |
| Organizer | Cameron Friedlander – Designkitchen [WPP] |
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| Description | Loyalty used to be simple, drink a soda and get rewarded for it. As brands expand their “social currencies” into a virtual Federal Reserve, based around larger partnerships, what will the future look like? Consumer loyalty is being targeted in exchange for virtual cash. From the utopic to the dystopic, we’ll take a look at alternate futures: The idealist agency perspective that each brand should have its own economy. What could go wrong? We’ll explore visions of consumers making transactions with 50+ currency options. “I’ll pay with ‘widget’ points ma’am, they’re trading well today.” Then let’s shift into brand-based personal economies, with each consumer having their own “virtual exchange.” What happens when brands go to war over your “loyalty economy?” Lastly, an economist asks what happens when everyone cashes out, flooding our gold-based standard with virtual cash? Complete devaluation of our current economy? I’m sure we’ll be fine, I’ll just drink a bitcoin and shut the %@! up. |
| Questions Answered |
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| Level | Beginner |
Intro music confirmed:
| Category | Branding / Marketing / Advertising |
| Tags | Bitcoin, Economic Concerns, Loyalty |
