Social for Small Business: Digital Landscape, User Behaviors, Social Engagement
A few months ago I presented, out in Vegas, for a client a little deck on social for their global summit. I decided to share this little POV.
I broke this deck into multiple parts:
1. Digital landscape - I wanted to showcase how the technology within the space is changing the game.
2. User Behaviors - Because of this technology how is the user changing?
3. Social Landscape - Identifying what social means, whether a business is there or not.
4. Defining a Presence - The basics for a small business.
5. Building a Brand - Owning your space and positioning your business as a thought-leader.
6. Engagement - How to engage your consumer, like a consumer.
This deck is simple, I could have gone in there and showcased the latest cutting-edge marketing campaigns but I wanted to present something tangible, that a small business could own, as soon as they left the presentation (and they did).
I also find that some of the most successful 'social' campaigns, of late, are ones where the brand acts like a consumer. Not only does this limit cost (usually 'free') but it engages users in a way that they can relate to; it doesn't force anything (upload this video on why you love our brand, it'll go viral...sure it will).
NOTE: This was PRESENTED and not meant to be a standalone deck. I have all sorts of dynamic chatter that overlays this...
CREDIT: Slides 20 and 29 were taken from the web and NOT created by me. I have, in my scattered mind, misplaced the credits, apologies.
