and here it is, my #SXSW presentation. It should be noted that I started watching this and then had to look away on account of my arms flailing about.

Loyalty used to be simple, drink a soda and get rewarded for it. As brands expand their "social currencies" into a virtual Federal Reserve, based around larger partnerships, what will the future look like? Consumer loyalty is being targeted in exchange for virtual cash. From the utopic to the dystopic, we'll take a look at alternate futures: The idealist agency perspective that each brand should have its own economy. What could go wrong? We'll explore visions of consumers making transactions with 50+ currency options. "I'll pay with 'widget' points ma'am, they're trading well today." Then let's shift into brand-based personal economies, with each consumer having their own "virtual exchange." What happens when brands go to war over your "loyalty economy?" Lastly, what if everyone cashes out, flooding our economy with virtual cash? Complete devaluation of our current economy? I'm sure we'll be fine, I'll just drink a bitcoin and shut the %@! Up.

Inspired by Tim O'Reilly's involvement at Stream, we adopted their infamous speed-presenting phenomenon for the first time last year. This year we will run an Ignite session on the afternoon of the first day – exact timings to follow.

Will be looking at interfaces, function, and relationships beyond technology that touch on learnability and forgivability; love the format, 20 slides in 5 minutes!

http://stream.wpp.com/2010/ignite.jsf

Time Magazine has called 2010 the year of the 80s remake. Clash of the Titans, Karate Kid, Wall Street, the A-Team and Tron all had their revenge on moviegoers this season. But, while the characters remain the same, a lot has changed in how we consume media since those franchises first appeared. Cameron Friedlander, VP of Creative Technology at Designkitchen, will host a discussion on how consumers, agencies, and technologies are impacting and being impacted by these changes.

http://stream.wpp.com/2010/08/18/1282124721911.html

http://stream.wpp.com/

http://panelpicker.sxsw.com/ideas/view/5946

We are looking for comments!

http://panelpicker.sxsw.com/ideas/view/5946

Once again I'm posting up a little presentation I did recently, this is actually a follow-up from the same conference I spoke at last year. My biggest miss was perhaps Google Wave (which has potential but more so in personal relationships than business, for now).

As always, I speak over my presentation and don't read it, so, again, my witty banter is not present and some slides will reflect that. I also removed the videos and posted links.

But you will notice a theme when I speak about technology. It's about user behavior, how it influences technology and vice-versa. This leads me into the literal backbone of technology, how services and devices are being shaped to meet the demand of the consumer and also how they too mold the consumer, and then exploration into technologies that will be players in the future; enablers.

As a side note you will see 3D in there (stereoscopic) while I don't believe, at this time, 3D is where it needs to be, I put it in there based on the recent hype at CES and a little unknown James Cameron flick (however I recall watching UHF channels, in the day, and seeing 3D flicks such as The Monster from the Bog Attacks, and Mothra vs. Zilla - an unknown cousin of Godzilla). The main takeaway for 3D is how it can enhance data visualization by introducing a z-axis (something I explored in this paper: Experimental 3D Navigation Model: For Real-Time Information). 

Click here to download:

GK_Tech_Prez_v2_2010_forPDF.pdf (9.36 MB)

A few months ago I presented, out in Vegas, for a client a little deck on social for their global summit. I decided to share this little POV.

I broke this deck into multiple parts:

1. Digital landscape - I wanted to showcase how the technology within the space is changing the game.

2. User Behaviors - Because of this technology how is the user changing?

3. Social Landscape - Identifying what social means, whether a business is there or not.

4. Defining a Presence - The basics for a small business.

5. Building a Brand - Owning your space and positioning your business as a thought-leader.

6. Engagement - How to engage your consumer, like a consumer.

This deck is simple, I could have gone in there and showcased the latest cutting-edge marketing campaigns but I wanted to present something tangible, that a small business could own, as soon as they left the presentation (and they did).

I also find that some of the most successful 'social' campaigns, of late, are ones where the brand acts like a consumer. Not only does this limit cost (usually 'free') but it engages users in a way that they can relate to; it doesn't force anything (upload this video on why you love our brand, it'll go viral...sure it will).

NOTE: This was PRESENTED and not meant to be a standalone deck. I have all sorts of dynamic chatter that overlays this...

Click here to download:

GS_social_friedlander_FINAL.pdf (14.01 MB)

CREDIT: Slides 20 and 29 were taken from the web and NOT created by me. I have, in my scattered mind, misplaced the credits, apologies.