“Sears is running an integrated marketing campaign that includes TV, offline and mobile elements, including viewing contest details, entering the contest and voting for friends via mobile,” said Cameron Friedlander, vice president of creative technology at Designkitchen, Chicago."

Full article below

http://www.mobilemarketer.com/cms/news/advertising/6993.html

"Want to get the most value from your paid search spend? Four industry experts weigh in on how you can assess your campaign strategies and tactics to make pay-per-click really worth your while during the recession"

Full article below:

http://www.dmnews.com/pocket-more-profit-with-better-paid-search/article/130679/