August 13, 2010

SXSW 2011 Interactive Panel | The Future of Digital Marketing: Content & Data

Organizer	Cameron Friedlander, Designkitchen [WPP], Brandon Berger, MDC Partners
Description	A look at how user behaviors are being changed by technology. As technology becomes more pervasive brands are able/needing to reach out directly to the end user. But only on the terms the end user allows. How do brands establish themselves as a part of the consumers lives through content? What is the role of data in the direct to brand content conversation? Since content is becoming ever more important, how is the behavioral data being taken into account? What is the role of Hollywood in this ecosystem? Do agencies need to change? Where does all of this data sit and are the creative forces using it to the best of its ability? Who owns that data? We will bring together a variety of experts to explore what the digital future may look like.
Questions Answered	How has technology changed users behaviors? What and how are brands doing to build awareness, consideration, and advocacy? What are progressive brands / agencies doing with content and data? Who owns the content? Who owns that data?
Level	Intermediate
Category	Branding / Marketing / Publicity
Tags	branding and marketing, content strategy, data
Type	Panel
Event	Interactive 2011

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