toyrobots's posterous http://posterous.nullintovoid.com a maelstrom of mind + entropy posterous.com Tue, 03 Jan 2012 15:17:00 -0800 A Tale of Loyalty: Virtual Brand Currency Wars | @SXSW http://posterous.nullintovoid.com/a-tale-of-loyalty-virtual-brand-currency-wars-18888 http://posterous.nullintovoid.com/a-tale-of-loyalty-virtual-brand-currency-wars-18888

and it's true, I'll be at SXSW wreaking havoc in a slideshow yardsale. I promise this, you will be entertained. Thanks to everyone who voted. 

For more info:

http://sxsw.com/node/9774

 

 

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http://files.posterous.com/user_profile_pics/627372/35857_405765718130_661378130_4637060_990270_n.jpg http://posterous.com/users/eLmqNqkaJz Cameron Friedlander toyrobots Cameron Friedlander
Wed, 14 Dec 2011 09:33:00 -0800 The nervous system of the Holi-Cray-Matic* - Arduino http://posterous.nullintovoid.com/the-nervous-system-of-the-holi-cray-matic-ard http://posterous.nullintovoid.com/the-nervous-system-of-the-holi-cray-matic-ard

Very cool work that DK has been working on for the holidays.

 

The DK Holi-Cray-Matic™ is an open-source, Twitter-controlled, Arduino-connected (http://arduino.cc/), node.js (http://nodejs.org) application.

There is a self-hosted Node.js web server sitting at holiday.designkitchen.com that is the central hub of the project. It opens up a connection to Twitter’s Stream API and listens for any tweets mentioning @designkitchen and creates a random event job for them – snow machine, table lights, wall lights, beacon lights, inflatable sky dancer. Every 40 tweets, an all-on-holicray event is triggered. Once the jobs have been created, an event is broadcast via websockets to all the webclients (the website) to update the real-time website. These jobs are processed one at a time and sent to the Arduino node.js application sitting in the conference room.

On the Mac Pro, there is a local Node.js application that is connected to the web server via websockets (socket.io). This server is responsible for accepting job instructions from the web server, turning on Arduinio for 9 seconds, and then turning it off, and then reporting back to the web server to say the action took place.

We built out our own power circuits using PowerSwitch Tail II hooked up to an Arduino Uno board connected to a Mac Pro in the conference room. All of the holiday decorations are then plugged in downstream on those PowerSwitches, always on, waiting for the control pin on Arduino to complete the circuit and make stuff go HoliCray!

Check it out at http://holiday.designkitchen.com

 

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http://files.posterous.com/user_profile_pics/627372/35857_405765718130_661378130_4637060_990270_n.jpg http://posterous.com/users/eLmqNqkaJz Cameron Friedlander toyrobots Cameron Friedlander
Thu, 17 Nov 2011 10:51:00 -0800 Kevin Slavin: How algorithms shape our world http://posterous.nullintovoid.com/kevin-slavin-how-algorithms-shape-our-world http://posterous.nullintovoid.com/kevin-slavin-how-algorithms-shape-our-world

A brilliant, albeit, freaky look at how rogue algorithms will control and are controlling the future. He mentions and showcases so patterns, ghosts in the machine, and what they look like; great idea for some experimental work combining art and computer science. This is something I'll continue to explore more.

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http://files.posterous.com/user_profile_pics/627372/35857_405765718130_661378130_4637060_990270_n.jpg http://posterous.com/users/eLmqNqkaJz Cameron Friedlander toyrobots Cameron Friedlander
Wed, 16 Nov 2011 15:17:00 -0800 Experimental Interactive 3D projections / Beta Test http://posterous.nullintovoid.com/experimental-interactive-3d-projections-beta http://posterous.nullintovoid.com/experimental-interactive-3d-projections-beta

While some go for larger we have been working on interaction, creating a connection from our physical space to the digital; literally. Here are some quick previews into work that is currently in process.

Credit to our partner and the team.

 

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http://files.posterous.com/user_profile_pics/627372/35857_405765718130_661378130_4637060_990270_n.jpg http://posterous.com/users/eLmqNqkaJz Cameron Friedlander toyrobots Cameron Friedlander
Sun, 11 Sep 2011 13:24:00 -0700 Dasha Zhukova | Garage Magazine http://posterous.nullintovoid.com/dasha-zhukova-garage-magazine http://posterous.nullintovoid.com/dasha-zhukova-garage-magazine

Starting out with a bit of a bang, Garage magazine is making headlines with its controversial "peel-away" cover. Take the time to check the site out too, it's is simple and fun, and I love the idea behind the "stops" section.

I keep leaning toward raw content, with a raw feel. In the future you will find less and less ornate design surrounding our information / content. Dasha promises to make every issue unique and non-formulaic. Thank you Dasha for rethinking content around the unexpected.

http://garagemag.com/

http://garagemag.com/stops

 

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http://files.posterous.com/user_profile_pics/627372/35857_405765718130_661378130_4637060_990270_n.jpg http://posterous.com/users/eLmqNqkaJz Cameron Friedlander toyrobots Cameron Friedlander
Fri, 26 Aug 2011 12:46:00 -0700 A Tale of Loyalty: Virtual Brand Currency Wars | SXSW 2012 http://posterous.nullintovoid.com/a-tale-of-loyalty-virtual-brand-currency-wars http://posterous.nullintovoid.com/a-tale-of-loyalty-virtual-brand-currency-wars

Mcdonald_war

painting: Andrew Wyeth’s, Christina’s World (1948)* has been modified

Event Interactive 2012
Format Solo
Organizer Cameron Friedlander  Designkitchen [WPP]
Speakers
  1. Cameron Friedlander  Designkitchen [WPP]
Description Loyalty used to be simple, drink a soda and get rewarded for it. As brands expand their “social currencies” into a virtual Federal Reserve, based around larger partnerships, what will the future look like? Consumer loyalty is being targeted in exchange for virtual cash. From the utopic to the dystopic, we’ll take a look at alternate futures: The idealist agency perspective that each brand should have its own economy. What could go wrong? We’ll explore visions of consumers making transactions with 50+ currency options. “I’ll pay with ‘widget’ points ma’am, they’re trading well today.” Then let’s shift into brand-based personal economies, with each consumer having their own “virtual exchange.” What happens when brands go to war over your “loyalty economy?” Lastly, an economist asks what happens when everyone cashes out, flooding our gold-based standard with virtual cash? Complete devaluation of our current economy? I’m sure we’ll be fine, I’ll just drink a bitcoin and shut the %@! up.
Questions
Answered
  1. Why mobile is a catalyst for the push to virtual brand currencies?
  2. How will consumers handle all these virtual economies?
  3. What happens if each individual has their own 'exchange' for loyalty?
  4. Can our global economy survive when people are rewarded for 'virtual' tasks?
  5. What happens when you bring together gold, virtual, and digital based currencies? Baysplosions!?
Level Beginner

Intro music confirmed:

Category Branding / Marketing / Advertising
Tags Bitcoin, Economic Concerns, Loyalty

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http://files.posterous.com/user_profile_pics/627372/35857_405765718130_661378130_4637060_990270_n.jpg http://posterous.com/users/eLmqNqkaJz Cameron Friedlander toyrobots Cameron Friedlander
Tue, 01 Feb 2011 08:08:00 -0800 TEDx | Dan Cobley: What physics taught me about marketing http://posterous.nullintovoid.com/tedx-dan-cobley-what-physics-taught-me-about http://posterous.nullintovoid.com/tedx-dan-cobley-what-physics-taught-me-about

A quick breakdown via physics as to how brands have lost control of their image and why the people own it; intriguing fun.

 

 

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http://files.posterous.com/user_profile_pics/627372/35857_405765718130_661378130_4637060_990270_n.jpg http://posterous.com/users/eLmqNqkaJz Cameron Friedlander toyrobots Cameron Friedlander
Fri, 22 Oct 2010 12:53:00 -0700 a DK 30 Second Reel production: summertown [experimental] http://posterous.nullintovoid.com/a-dk-30-second-reel-production-summertown-exp http://posterous.nullintovoid.com/a-dk-30-second-reel-production-summertown-exp

filming / degradation / post: cameron friedlander

music: roxy saint

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http://files.posterous.com/user_profile_pics/627372/35857_405765718130_661378130_4637060_990270_n.jpg http://posterous.com/users/eLmqNqkaJz Cameron Friedlander toyrobots Cameron Friedlander
Tue, 19 Oct 2010 09:13:00 -0700 Toddlers’ Favorite Toy: The iPhone | NYTimes http://posterous.nullintovoid.com/toddlers-favorite-toy-the-iphone-nytimes http://posterous.nullintovoid.com/toddlers-favorite-toy-the-iphone-nytimes

A little piece put out by The New York Times the other day showcasing the accessibility of the iPhone for children, which can be extended to the Natural User Interface. The piece also looks at the guilt parents have with letting their kids play with such devices for extended periods of time. As I have said before in my reviews of iPad applications for kids; they must be accompanied by adult interaction with the child and the application, otherwise it's just useless/meaningless information with no context.

Worth the quick read.

"Apple, the iPhone’s designer and manufacturer, has built its success on machines so simple and intuitive that even technologically befuddled adults can figure out how to work them, so it makes sense that sophisticated children would follow. The most recent model is 4.5 inches tall, 2.31 inches wide and weighs 4.8 ounces: sleek, but not too small for those with developing motor skills. Tap a picture on the screen and something happens. What could be more fun?"

http://www.nytimes.com/2010/10/17/fashion/17TODDLERS.html?_r=1&pagewanted=all

Also you can view my reviews, journals, and presentations on the topic of the natural user interface for kids here:

http://posterous.nullintovoid.com/tag/interface

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http://files.posterous.com/user_profile_pics/627372/35857_405765718130_661378130_4637060_990270_n.jpg http://posterous.com/users/eLmqNqkaJz Cameron Friedlander toyrobots Cameron Friedlander
Sat, 02 Oct 2010 02:35:00 -0700 TEDx | Fabian Hemmert : The shape-shifting future of the mobile phone http://posterous.nullintovoid.com/tedx-fabian-hemmert-the-shape-shifting-future http://posterous.nullintovoid.com/tedx-fabian-hemmert-the-shape-shifting-future

This short clip tries to answer the question: how do we make digital content, via the mobile phone, more graspable? Essentially to give it more meaning and context. He postulates that humans should not get more technical but that technology should be a bit more human.

Fabian looks at the 3 phone mods to make this happen:

1. Add weight - imagine if your phone tilted in the direction you needed to go on Google Maps.

2. Add dimension - if you are reading a book why not have the device grow.

3. Add a heartbeat - a device that gets excited for you.

http://www.ted.com/talks/lang/eng/fabian_hemmert_the_shape_shifting_future_of_the_mobile_phone.html

 

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http://files.posterous.com/user_profile_pics/627372/35857_405765718130_661378130_4637060_990270_n.jpg http://posterous.com/users/eLmqNqkaJz Cameron Friedlander toyrobots Cameron Friedlander
Sat, 02 Oct 2010 01:41:00 -0700 WPP #Stream10 | Ignite | Forgivability = Learnability | a tale of discovery http://posterous.nullintovoid.com/wpp-stream10-ignite-forgivability-leanability http://posterous.nullintovoid.com/wpp-stream10-ignite-forgivability-leanability

I must say I had a lot of fun giving my first Ignite session (20 slides in 5 minutes) at the WPP Stream 10 conference in Athens, Greece. I first came up with this topic while doing research into learning and gestures, as well as observations of my own son on a NUI interface (Research Review | The Natural User Interface | Gestures, Forgivability, Learnability, http://posterous.nullintovoid.com/research-review-the-natural-user-interface-ge). I was asked afterwards if I had coined 'forgivability' and 'learnability' and at this moment, with some minor research, it looks like I may have.

The overall idea here, arguably, is that interfaces / interactions, both digital and analog, that encourage forgiviness are more accessible for exploration and learning.

While I start with a focus on the iPad as a reference point for those in the audience I do move out and explore products and product design as well as human relationships.

Please keep in mind that this is the beginning of a thought, that over time I hope to flesh out thoroughly as it appears to have a lot of potential and possibility.

DK_forgivability_friedlander_v1_4.pdf Download this file

In summary:

interactions that are forgivable make the experience more accessible, easier to learn, and encourage discovery and growth.

This by no means is a call for universal design but rather smarter design (hence my example of training wheels vs. tyke bikes that focus on balance).

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http://files.posterous.com/user_profile_pics/627372/35857_405765718130_661378130_4637060_990270_n.jpg http://posterous.com/users/eLmqNqkaJz Cameron Friedlander toyrobots Cameron Friedlander
Fri, 17 Sep 2010 10:31:00 -0700 Fashion Photography Friday | TEDx | Johanna Blakley: Lessons from fashion's free culture http://posterous.nullintovoid.com/fashion-photography-friday-tedx-johanna-blakl http://posterous.nullintovoid.com/fashion-photography-friday-tedx-johanna-blakl

Well ok this has nothing to do with photography (i'll admit to not updating this section in some time) but it brings together fashion, business, innovation, marketing, and agency life into one succinct presentation.

The premise is simple:

No copyright laws (in fashion): allow for greater creativity, stronger innovation, and greater return. F'ing brilliant.

http://www.ted.com/talks/lang/eng/johanna_blakley_lessons_from_fashion_s_free_culture.html

 

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http://files.posterous.com/user_profile_pics/627372/35857_405765718130_661378130_4637060_990270_n.jpg http://posterous.com/users/eLmqNqkaJz Cameron Friedlander toyrobots Cameron Friedlander
Thu, 16 Sep 2010 21:44:00 -0700 30 second reel production: moment of clarity http://posterous.nullintovoid.com/30-second-reel-production-moment-of-clarity http://posterous.nullintovoid.com/30-second-reel-production-moment-of-clarity

i can't describe these dreams I sometimes have, there is a moment where there is no control at all and things slow down; a panic sets in. I tried to mimic this.

filming / degradation: cameron friedlander

post: colby capes

music: kronos quartet

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http://files.posterous.com/user_profile_pics/627372/35857_405765718130_661378130_4637060_990270_n.jpg http://posterous.com/users/eLmqNqkaJz Cameron Friedlander toyrobots Cameron Friedlander
Wed, 01 Sep 2010 14:40:00 -0700 WPP Stream 2010 | Ignite | Learnability + Forgivability http://posterous.nullintovoid.com/wpp-stream-2010-ignite-learnability-forgivabi http://posterous.nullintovoid.com/wpp-stream-2010-ignite-learnability-forgivabi

Inspired by Tim O'Reilly's involvement at Stream, we adopted their infamous speed-presenting phenomenon for the first time last year. This year we will run an Ignite session on the afternoon of the first day – exact timings to follow.

Will be looking at interfaces, function, and relationships beyond technology that touch on learnability and forgivability; love the format, 20 slides in 5 minutes!

http://stream.wpp.com/2010/ignite.jsf

 

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http://files.posterous.com/user_profile_pics/627372/35857_405765718130_661378130_4637060_990270_n.jpg http://posterous.com/users/eLmqNqkaJz Cameron Friedlander toyrobots Cameron Friedlander
Wed, 18 Aug 2010 11:50:00 -0700 WPP Stream 2010 | Discussion | How Content Consumption Has Changed in the Last 5, 10, and 25 Years and What's Next http://posterous.nullintovoid.com/wpp-stream-2010-discussion-how-content-consum http://posterous.nullintovoid.com/wpp-stream-2010-discussion-how-content-consum

Time Magazine has called 2010 the year of the 80s remake. Clash of the Titans, Karate Kid, Wall Street, the A-Team and Tron all had their revenge on moviegoers this season. But, while the characters remain the same, a lot has changed in how we consume media since those franchises first appeared. Cameron Friedlander, VP of Creative Technology at Designkitchen, will host a discussion on how consumers, agencies, and technologies are impacting and being impacted by these changes.

http://stream.wpp.com/2010/08/18/1282124721911.html

http://stream.wpp.com/

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http://files.posterous.com/user_profile_pics/627372/35857_405765718130_661378130_4637060_990270_n.jpg http://posterous.com/users/eLmqNqkaJz Cameron Friedlander toyrobots Cameron Friedlander
Tue, 17 Aug 2010 21:43:00 -0700 30 second reel production: Spark Monster vs. Robot Sharpener http://posterous.nullintovoid.com/30-second-reel-production-spark-monster-vs-ro http://posterous.nullintovoid.com/30-second-reel-production-spark-monster-vs-ro

producer: dan kim

filming: cameron friedlander

post: colby capes

music: verdi

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http://files.posterous.com/user_profile_pics/627372/35857_405765718130_661378130_4637060_990270_n.jpg http://posterous.com/users/eLmqNqkaJz Cameron Friedlander toyrobots Cameron Friedlander
Mon, 16 Aug 2010 11:24:00 -0700 Dead Technology | The Nixie Tube http://posterous.nullintovoid.com/dead-technology-the-nixie-tube http://posterous.nullintovoid.com/dead-technology-the-nixie-tube

I have, for awhile now, been fascinated by old technologies, often times dead, being recycled into new, functional, pieces. While there are a lot of nixie clocks out there they seem to focus solely on the nixie tube as the design (see the Chronotronix V400 as an example). This hand-crafted piece from BDDW showcases how when technology and design work in collaboration they can create something bigger than the sum their parts.

Now how can this apply to digital marketing and advertising?

http://bddw.com/furniture/clocks/nix_b.html

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http://files.posterous.com/user_profile_pics/627372/35857_405765718130_661378130_4637060_990270_n.jpg http://posterous.com/users/eLmqNqkaJz Cameron Friedlander toyrobots Cameron Friedlander
Fri, 13 Aug 2010 10:28:50 -0700 Logorama by H5 http://posterous.nullintovoid.com/logorama-by-h5 http://posterous.nullintovoid.com/logorama-by-h5

There is something so intriguing about this Oscar nominated short film; does it really seem so unreal and cartoonish or is it freakishly familiar, so close to the world we live in today? This is our world...

by H5

 

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http://files.posterous.com/user_profile_pics/627372/35857_405765718130_661378130_4637060_990270_n.jpg http://posterous.com/users/eLmqNqkaJz Cameron Friedlander toyrobots Cameron Friedlander
Fri, 13 Aug 2010 09:55:00 -0700 SXSW 2011 Interactive Panel | The Future of Digital Marketing: Content & Data http://posterous.nullintovoid.com/sxsw-interactive-panel-the-future-of-digital http://posterous.nullintovoid.com/sxsw-interactive-panel-the-future-of-digital

http://panelpicker.sxsw.com/ideas/view/5946

Organizer Cameron Friedlander, Designkitchen [WPP], Brandon Berger, MDC Partners
Description A look at how user behaviors are being changed by technology. As technology becomes more pervasive brands are able/needing to reach out directly to the end user. But only on the terms the end user allows. How do brands establish themselves as a part of the consumers lives through content? What is the role of data in the direct to brand content conversation? Since content is becoming ever more important, how is the behavioral data being taken into account? What is the role of Hollywood in this ecosystem? Do agencies need to change? Where does all of this data sit and are the creative forces using it to the best of its ability? Who owns that data? We will bring together a variety of experts to explore what the digital future may look like.
Questions
Answered
  1. How has technology changed users behaviors?
  2. What and how are brands doing to build awareness, consideration, and advocacy?
  3. What are progressive brands / agencies doing with content and data?
  4. Who owns the content?
  5. Who owns that data?
Level Intermediate
Category Branding / Marketing / Publicity
Tags branding and marketing, content strategy, data
Type Panel
Event Interactive 2011

We are looking for comments!

http://panelpicker.sxsw.com/ideas/view/5946

 

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http://files.posterous.com/user_profile_pics/627372/35857_405765718130_661378130_4637060_990270_n.jpg http://posterous.com/users/eLmqNqkaJz Cameron Friedlander toyrobots Cameron Friedlander
Wed, 04 Aug 2010 09:05:00 -0700 Talking mobile | Sears brings socially enhanced back-to-school mobile effort http://posterous.nullintovoid.com/toyrobots-talking-mobile-sears-brings-sociall http://posterous.nullintovoid.com/toyrobots-talking-mobile-sears-brings-sociall

“Sears is running an integrated marketing campaign that includes TV, offline and mobile elements, including viewing contest details, entering the contest and voting for friends via mobile,” said Cameron Friedlander, vice president of creative technology at Designkitchen, Chicago."

Full article below

http://www.mobilemarketer.com/cms/news/advertising/6993.html

 

 

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http://files.posterous.com/user_profile_pics/627372/35857_405765718130_661378130_4637060_990270_n.jpg http://posterous.com/users/eLmqNqkaJz Cameron Friedlander toyrobots Cameron Friedlander